The Blueprint For Buzz…

The “how to” and “when to” for conversations with your critical connections.

Make better connections by treating each person differently each according to their strengths;
Learn practical actions to become better connected;
Let go of the canned “30-second introduction” and the forced networking- now is the time for digital branding and conversational marketing;
And have a conversational culture that attracts clients, contacts and colleagues.

harness “buzz”

Coaching to be a champion of your critical connections
Make the CHOICE to be “chosen”
“Chosen” to get the business;
“Chosen” to represent the company;
“Chosen” for the promotion;
“Chosen” to lead the team”;
“Chosen” as the provider of choice;
“Chosen” as a trusted advisor.

Invisibility Is A Fate Worse Than Failure

¹buzz Function: verb

“The Buzz” is about what’s hot, new and interesting, and it’s more persuasive than traditional advertising because buzz is based on trust — we’re more likely to believe something our friends or co-workers tell us. The flash point for buzz is located where your public relations and referral programs come together with a bang. People love to talk, and when they say great things about your business, it translates into increased sales and a strong growth curve. Word-of-mouth often spreads very slowly, so traditional marketing, including advertising and promotion, is still necessary to facilitate sales. Buzz is the added spark you ignite when you give the media and your best customers something to talk about.