Conversational Marketing is Word of Mouth Marketing and is the most powerful form of marketing there is.

Gone are the days of Business To Consumer Marketing – where advertising campaigns “tell” the consumer about the company and why the company benefits them.

People are savvy now and not trusting of companies.  They will trust those they have relationships with or “know, like and trust” with.  They will listen to word of mouth from a credible source such as a friend, associate, colleague, or loved one.

Managing conversational marketing engaging in the conversation that’s already out there.  It’s finding out who is talking about you and what they’re talking about.