#BRANDchat on Twitter
Join us every Wednesday at 10am CT as we discuss all things BRANDing! BRANDidos (term of endearment for chat participants) provide insights, case studies, questions, thoughts and challenging conversations to stretch your mind and resources on special topics. It’s free to participate – all you need is a Twitter account.
Our next chat:
Would you like to suggest a question, topic, case study, special guest for the chat? We love that!
Join us here during the week to suggest and recommend any question, topic, case study, special guest. We appreciate your insights and input!
Facebook group: https://www.facebook.com/groups/376413922404640/
Facebook page: https://www.facebook.com/TheBRANDchat
LinkedIn group: http://www.linkedin.com/groups/brandchat-4471038?trk=myg_ugrp_ovr
Google+ Community: https://plus.google.com/u/0/communities/101383957173751024702
Missed our last #brandchat? View transcripts of previous chats here. And be sure to join us for the next live chat on Wednesday!
Date Topic/Special Guest Recap
|Wednesday, 05/15/2013||Brands & Internal Branding||Maria Elena Duron||View Brandchat archive|
|Wednesday, 05/08/2013||Brands & Stereotyping||Maria Elena Duron||View Brandchat archive|
|Wednesday, 05/01/2013||Brands & Target Markets||Maria Elena Duron||View Brandchat archive|
|Wednesday, 04/24/2013||Brands & Eco-friendly Efforts||Maria Elena Duron||View Brandchat archive|
|Wednesday, 04/17/2013||Brands & Disasters||Maria Elena Duron||View Brandchat archive|
|Wednesday, 04/10/2013||Brands & Not for Profits||Maria Elena Duron||View Brandchat archive|
About Your Chat Moderators and Leaders:
BRANDchat | @brandchat
Follow this handle to keep up-to-date with the kickoff of a chat and special announcements. We primarily use this handle only for the chat moderation.
#brandchat is recognized at the chat to follow for all things marketing and branding by many organizations and is even been highlighted by Mashable’s list of the 15 Essential Twitter Chats for Social Media Marketers.
Maria Elena Duron | @mariaduron
Maria Elena Duron is Chief Editor and Chief Content Officer for two of the most prominent leaders in personal branding. Maria Duron also founded #brandchat – a weekly Twitter chat focused on every aspect of branding that is recognized by Mashable as one the 15 Essential Twitter Chats for Social Media Marketers. As CEO (chief engagement officer) of buzz2bucks– a word of mouth marketing firm, Maria Elena is a professional speaker and trainer on developing social networks that work. She provides workshops, webinars, seminars and direct services that help create conversation, connection, credibility, community and commerce around your brand.
Gary J. Nix| @mr_mcfly
Gary Nix is a habitual social zeitgeist pundit and strategist. #Hashtag Whisperer. The one Keyser Söze strives to be. Moderator of #brandchat; Member of #usguys #smsix Highly opinionated and only strives for the ultimate success of all around him. Socially speaking… http://about.me/thegaryjnix/ Gary is also an accomplished marketing + branding professional actively creating strategies for and implementing campaigns within the disciplines of social media + email marketing with the ability and skillset to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment.
Gerald Moczynski | @GeraldMoczynski
Husband, father, spent 13 years in non-profit. Now co-owner with wife of a custom embroidery and screen printing shop. Passionate about quality! http://iminstitches.com
BRANDidos have a culture in and of themselves (along with our own language!)
BRANDido Cap Club:- Created by @ImInStitchesLLC , the BRANDido cap is only earned (never sold) by being a great #brandchat ambassador and participant. Any #brandchat participant could earn the BRANDido cap and we encourage all BRANDidos to strive to earn their own cap!
BRANDido: term of endearment for those who chat on #brandchat
BRANDCHAT-o-sphere: everything in the brandchat world and/or universe
BRANchat: That oh so healthy for you, fiber-filled cone of silence where high-speed typing BRANDidos go when they miss one letter in the hashtag
PB = Personal Brand
TRANSPENSIBLE: Transparent and indispensable
VERBAL DIARRHEA: Too much to say; can’t make it fit in 140 characters
BRANDelicious: Brand food for thought
BRANDArchy: It’s the chaos and the fun that happen when the chat moderator is not there. Often occurs on the FIFTH Wednesday of the month
Unmistakable Brand: always totally on-brand and predictable.
BRANDJACKING: Two fold – every time someone unofficial represents themselves as speaking for a company + To hijack a brand to deceive or divert attention; often used in abusive or fraudulent activities devised for gain at the expense of the goodwill, brand equity and customer trust of actual brand owners.
Brandjacking by a Consumer: refers to how the consumer perceives or uses your product or service. A smart company will learn rather than fight this positive reaction.
BRANDstanding: When something or someone’s brand attributes are shining through in their every action.
BRAND Violence: A negative or even violent reaction to an incident, comment or feedback on a brand.
BRANDolisious: a nugget of information so tasty YOU MUST share it with everyone you know
#brandtalk: this is our alter ego hashtag that we all switch to when the bots and the spammy monster have found us during the #brandchat hour
SoMe or SM: Social Media
What is a Twitter chat, and how do I participate?
As explained in this helpful CNN.com article , “A chat happens when a group of Twitter users gathers together at a scheduled time, and send tweets to each other using an agreed hashtag that allows anyone who’s interested to follow the conversation.” For #brandchat, we meet every Wednesday at 10am CT.
One of the easiest ways to participate in a twitter chat is by using the website www.TweetChat.com and doing the following:
1. Log into TweetChat
using your Twitter account. (If you do not have a Twitter account, sign up at www.Twitter.com for free.)
2. Once you have connected your Twitter account to TweetChat, enter our chat’s hashtag into the search box. We are using the hashtag #brandchat
3. After you enter “brandchat” in the box and press go, you will be taken to the chat page. All of the questions from Twitter followers will appear here
4. To participate, you can simply enter your message in the message box at the top of the page and then click update. *Be sure to label your message with a Q1 or A1 (if you are addressing Q1 so we’ll all know exactly what your message is pertaining to)
Q1= Question #1 or A1 = Answer for Question #1
A few things to remember:
-Consider adjusting the “Refresh Speed” to the fastest setting (every 5 seconds) so that you can be sure to see tweets as they come in. The Refresh Speed button is directly under the message box.